Answering Their "Why?" How to Articulate Mission-Driven Value Propositions

Why should we buy from your business as opposed to another business? Whether you are a nonprofit or for-profit social venture, you must learn to articulate your unique value to customers, investors, clients and funders.   This webinar will help you to understand how to develop products, services and programs that your customers and clients want, as opposed to creating what you think they should have. 

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