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Lessons Learned from Email Marketing

As we wind down 2018 in preparation for 2019, there is no doubt in my mind that you are in the process of thanking donors, identifying new prospects, reaching out to your clients and community. As you solidify your marketing and outreach strategies for 2019, I thought you might find Alexie Ward’s article, Our 9 Biggest Email Marketing Pet Peeves for 2019, to be of interest. Alexie lists 9 email pet peeves and alternatives, that I think are relevant to everyone, including professionals in the nonprofit and for-profit arenas.